Podalls

Services / CRM

A CRM shaped to your sales.

Leads, customers and follow-ups in one place. Built around the steps your team already uses.

Custom CRM
Your sales steps · Team roles Is this for you? Malaysia · UTC+8
Typical time
4 to 8 weeks
Price
From RM 1,990
Works on
Computer and phone
You own
The CRM and every record

Is this for you?

You need this if…

  • Leads live in WhatsApp chats and spreadsheets.

  • Follow-ups get missed when someone is on leave.

  • Ready-made CRMs are too big, too costly or too rigid.

  • A salesperson leaves, and their customers leave with their phone.

  • You cannot say how many leads came in last month, or from where.

  • Two of your staff call the same customer, and neither knows.

Which one do you need?

Spreadsheet, ready-made CRM or your own?

Each one fits a different stage of a business. Here is how they differ.

Topic Spreadsheet and WhatsApp What most teams start withReady-made CRM A monthly plan, per userCustom CRM Built for your team
Cost Free, until leads slipA fee per user, every monthOne fixed price, plus hosting
Fits your steps Only if everyone fills it in the same wayYou work the way the tool worksBuilt around the way you sell
Follow-up reminders NoneYesYes, on your own rules
Adding staff Share the file and hopeAnother fee each timeNo extra fee
Who sees what Everyone sees everythingSet by plan levelExactly as you decide
Your data Scattered in chats and filesOn their serversIn your own account
Ready to use TodayDays, then weeks of setupUsually 4 to 8 weeks
Need charts from many tools on one screen? →

Who it fits

A CRM for the way your trade sells.

  • Property agents

    Buyers, tenants, listings and viewings, per agent.

    Goal: Closed deals
  • Clinics and wellness

    Patients, appointments, packages and recall reminders.

    Goal: Return visits
  • Tuition and training

    Parents, students, trial classes and renewals.

    Goal: Enrolments
  • Renovation and services

    Site visits, quotes, jobs and warranty follow-ups.

    Goal: Quotes won
  • Distributors and B2B

    Dealers, orders, price lists and account visits.

    Goal: Repeat orders
  • Insurance and finance

    Policies, renewal dates and documents per client.

    Goal: Renewals
  • Car sales and service

    Test drives, bookings and service due dates.

    Goal: Sales and servicing
  • Events and venues

    Enquiries, dates, deposits and packages.

    Goal: Confirmed bookings

Inside the CRM

What your team sees each day.

One screen for the whole team. Every part saves someone a step.

A day in your CRM

How it works

Follow one lead through your CRM.

What your team does, and what the CRM does for them.

  1. New An enquiry comes in

    Someone fills in your website form at 11 pm.

    The CRM They appear in New, with the page and the ad they came from.

  2. Assigned The right person gets it

    No one has to forward it.

    The CRM Shared out by area, product or turn. That person gets a message.

  3. Contacted First reply, in one tap

    Your salesperson opens a WhatsApp chat from the record.

    The CRM The call or chat is logged, with the date and who made it.

  4. Quoted A quote goes out

    The price and the items are saved on the deal.

    The CRM A follow-up is set for three days later, so it is never forgotten.

  5. Won They say yes

    The deal moves to Won with one drag.

    The CRM Sales totals update, by person and by month.

  6. After sale They come back

    Service, renewal or a repeat order.

    The CRM A reminder months later to check in, before a rival does.

What you get

Everything in one price.

Plan

  • A session to map how your team sells
  • Your stages, fields and rules, written down
  • A clickable first version to try early

The CRM

  • Contacts, companies and deals
  • A drag-and-drop sales board
  • Notes, files and full history
  • Follow-up reminders and a daily task list
  • Search and filters

Team and data

  • Logins and roles for each person
  • Website forms flowing straight in
  • Your old spreadsheets moved in
  • Reports by person, stage and month
  • Export to Excel any time

Launch

  • Set up in your own account
  • Daily backups
  • Team training, and a short guide
  • Fixes and tweaks after launch
What every project includes →

Add when you need

More it can do.

Start with what you need now. Add the rest as you grow. Each one is priced before we start.

  • WhatsApp messages Send and log messages through the WhatsApp Business API.
  • Quotes and invoices Make a PDF quote from a deal, in your own layout.
  • Online payments Payment links for FPX, cards and e-wallets. Paid deals update on their own.
  • Bookings and calendar Appointments and site visits, synced with Google Calendar.
  • Email from the CRM Send emails from a record and keep a copy on it.
  • Accounting link Send won deals to your accounting software.
  • Two languages The whole CRM in English and BM, per person.
  • Customer portal Customers log in to see their orders, files or bookings.
  • Live dashboard Sales next to your other numbers, on one screen. See service →
  • Landing pages Pages for your ads that send every lead straight in. See service →
  • Activity log See who changed what, and when. Good for audits.
  • Care plan Monthly checks, updates and small changes.

How it runs

From first call to your team using it.

  1. Week 1 Map your sales

    We sit with your team and write down every step, field and rule.

  2. Week 1 Plan and price

    A written plan and one fixed price. You approve.

  3. Weeks 2–3 First version

    Your stages and records, working. Your team tries it and comments.

  4. Weeks 3–6 Build the rest

    Reminders, roles, reports and links to your forms and tools.

  5. Last week Move in and train

    Your old data moved in, your team trained. Live.

  6. After Launch support

    We watch the first weeks with you and tune what gets in the way.

A small team with a simple sales process can be live in about four weeks. More stages, links or data take longer; your plan shows the dates.

Why we build this way →

What we need from you

Your part is small.

No need to have it all worked out. Mapping your steps is part of the job.

  • Your sales steps How a lead becomes a customer today, even if it is messy.
  • Your team Who sells, who manages, and who should see what.
  • Your data Spreadsheets, phone contacts or an export from another tool.
  • Your tools Where leads come from, and what the CRM should link to.
  • One person Someone who can answer questions and test it each week.
  • An hour of team time So your staff can try it early and tell us what is off.

How we know it works

Numbers your CRM shows you.

Reports come built in, so you can check these yourself any time.

  • Reply time How long a new lead waits for a first reply.
  • Win rate Of every 10 leads, how many become customers.
  • Late follow-ups Tasks past their date, by person. This should fall.
  • Lead source Which ads, pages or referrals bring the deals that close.

What changes the price

You pay for what your team needs.

From RM 1,990. One fixed price for the agreed plan, with no fee per user. Hosting is billed to your own account. Changes are priced before they start.

  1. How many sales stages and record types
  2. How many roles and teams
  3. How much old data we move in, and how messy it is
  4. Links to other tools, like WhatsApp, payments or accounting
  5. Quotes, invoices or a customer portal
  6. One language or two

Questions

17 answers about crm.

17 answers

Why not use a ready-made CRM?

They suit many teams, and we will say so if one suits you. A custom CRM makes sense when you pay for features you never use, or bend your work to fit the tool.

Can you move our old data in?

Yes. Send us what you have, like spreadsheets or an export, and we plan the move as part of the scope.

Does it work on phones?

Yes. Your team can check leads and log follow-ups from a phone.

What is a CRM?

Customer relationship management: one shared place for every lead and customer, what was said, and what happens next. It replaces the chats, notebooks and spreadsheets.

How long does a custom CRM take?

Usually 4 to 8 weeks. Your team tries a first version after two or three weeks, so it fits before it is finished.

How much does a custom CRM cost?

From RM 1,990, with no fee per user. More stages, roles, data and links to other tools add to it. After one call you get one fixed price for the whole plan, before we start.

Do we pay for each user?

No. Add as many staff as you need. The only running cost is hosting, billed to your own account, and it stays small for most teams.

Can we start small and add more later?

Yes, and we suggest it. Start with leads, stages and reminders. Add quotes, WhatsApp or reports when your team is ready.

Can we change our stages later?

Yes. Stages, fields and reminder rules are set up to change as you grow. Bigger changes are priced before they start.

Will my team actually use it?

That is why we build it around the steps they already use, let them try it early, and train them before launch. Less typing than a spreadsheet is the goal.

Can leads from Facebook and Instagram ads come in?

Often, yes, along with your website forms. Tell us where your leads come from in the brief, and we check each source before we price the work.

Can it send WhatsApp messages?

Every record has a button that opens a WhatsApp chat. Sending and logging messages from the CRM itself uses the WhatsApp Business API, which Meta charges for per conversation.

Can it make quotes and invoices?

Yes, as an add-on. Make a PDF quote or invoice from a deal, in your own layout, and keep a copy on the record.

Where is our customer data kept?

In a hosting account in your company’s name, backed up every day. You can export all of it to Excel at any time.

Is our customer data safe, and PDPA-friendly?

Everyone logs in, each person sees only what their role allows, and changes can be logged. We help you keep only what you need, in line with the Personal Data Protection Act 2010.

Does it need the internet?

Yes. It runs in a web browser, so there is nothing to install. On a phone, mobile data is enough.

Are we tied to Podalls after launch?

No. The CRM, its code and its data sit in your own account. We are happy to look after it, but any developer can take it over.

Other services

Often built together.

Tell us about your crm. We reply in one working day.

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